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- Sales
Development
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- Business in recent years has taken
on many new and complex dimensions, and this trend is likely to
continue. The field of sales has also seen some dramatic and
far-reaching changes. Today's salesperson, as well as today's buyer,
is better educated, more informed and has more options than ever
before. These changes have created new, exciting and challenging
possibilities in every organization. Sales Development is
significantly different from sales training. In training, knowledge
is transferred from one person to another. Development occurs only
when knowledge is internalized, creating a behavioral change that
leads to the expression of positive, results-oriented skills.
Today's business is sales-driven and
today's salesperson is a key link to success in business. One element
that distinguishes profitable companies from non-profitable companies
is their ability to better develop their salespeople. The result is
salespeople who sell because they want to excel, and succeed because
they understand why and how to utilize their knowledge. The Sales
Development process not only makes sales development possible, but
eminently profitable.
Key Areas:
-Success in
Sales
-The Buying/Selling Process
-Your Personal and Professional Growth
-Prospecting Fundamentals
-Planning Your Success Part I
-Prospecting: Advanced Techniques
-Communication Skills
-Getting Appointments
-Planning Your Success Part II
-The Introduction
-Gaining Favorable Attention
-Discovering Wants and Needs
-Building the Case for Action
-Presenting Benefits and Consequences
-Getting Commitment and Follow Up
-Overcoming Obstacles for Continued Success
in Sales
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